The Counterfactual Test
Pressure-test the story
subvers!ve
Ventures & Intelligence
Five questions to find the blind spots before momentum carries everyone past them.
- If the opposite were true, what would we notice first?
- What actually changes if we do nothing for 90 days?
- Which number gets worse before it gets better, and who’s ready for that?
- Who benefits from the current story staying true, whether or not it is?
- What are we treating as fixed that is actually just a habit?
Rule
If you can’t answer these in one sitting, the decision isn’t ready to ship yet.
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